C.L.A.S.S. : shares a sustainable culture for the denim industry. The - Denim Première Vision
Creativity Lifestyle And Sustainable Synergy returns to Denim Première Vision with a triple mission: to educate and share sustainable innovation and promote the ‘state of the smart’ in the textile and fashion business.
“In London, we will bring forward its vision and strategy with a set of initiatives, talks and projects,” explains Giusy Bettoni, CEO and founder of C.L.A.S.S. As sustainability consultant for Première Vision, Bettoni will curate a programme of #SmartTalks with some of the most influential players in the industry.
C.L.A.S.S. will bring its Smart Materials Bank, an open and inspirational resource and educational tool for designers, students and brands, which features some of the most innovative materials on the market. At the show, at booth B14, will also be found some of the most innovative partners of C.L.A.S.S..
Educating & inspiring creatives: Smart Materials Bank
Like a seed-bank for a better future, the Smart Materials Bank has been conceived as an inspirational source to allow brands, designers and researchers to discover and experiment with a fine selection of sustainable textiles, yarns and fashion components.
Moreover this year, Italian denim manufacturer Candiani Denim officially joins the Smart Materials Bank with its ultimate smart collections. In particular, its ReGen – winner of the 2019 ITMA Sustainable Award – a rigid selvedge fabric composed of 50% Refibra™ fibres and 50% recycled fibre. ReLast is a stretch fabric, composed of organic cotton and the world’s first ROICA™ EF premium stretch yarn made with 58% of pre-consumer recycled content. ROICA™ EF comes with the Global Recycled Standard – GRS – certification by the influential Textile Exchange.
Sharing sustainable visions: Smart Talks
As sustainability consultant to Première Vision, C.L.A.S.S. CEO Giusy Bettoni will curate a series of talks with some of the most influential players in the textile business. As well as the programme focuses on the concept of Jeans ReDesign: denim becomes smarter with many different expressions, interactions and brand-new solutions dedicated to contemporary consumers. Also the series includes The Jeans Redesign Guidelines by Make Fashion Circular. A talk is dedicated to the new generation of contemporary fibres and circular economy business models. Other talks focus on the role of the designer as an enzymatic power triggering sustainable change in fashion and the innovative design strategies of brands and retailers bringing together the circular economy and a new level of aesthetics, performance and unexpected multiple lifecycles.
Promoting smart innovation
C.L.A.S.S. also showcases the innovations of some of its cutting-edge partners.
C.L.A.S.S. partner ROICA™ by Asahi Kasei has teamed up with Italian Denim manufacturer Candiani Denim to create ReSolve, Candiani Denim’s newest fabric, a unique textile thanks to its composition of organic cotton and a customized ROICA™ V550 premium degradable stretch yarn developed exclusively for Candiani Denim. Indeed, the ROICA™ V550 proudly breaks down without releasing harmful substances under the testing environment, according to the Hohenstein Environmental Compatibility certification. Made and engineered by the Asahi Kasei R&D team, and produced only in Germany’s ROICA™ plant, the yarn offers additional and relevant circular-economy advantages linked to material health as proven by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end-of-life cycle.
SUPREME GREEN COTTON®, the ultimate GMO-free, water saving (-40%!) and most cutting-edge premium quality fibre meeting all the requirements of high-end garments, thanks to its excellent uniformity, superior strength, lack of contamination and long eco-fibres (up to 30.5 mm).
VARVARESSOS is a leading Greek yarn manufacturer bringing cotton to a whole new level of sustainability thanks to an advanced satellite-powered drip irrigation system at the foot of Mount Olympus, and a set of influential eco-certifications that assure 100% traceable products and attest to corporate responsibility.
Find out more about C.L.A.S.S.