From Yellowstone National Park to Your Closet: The Future of Materials Starts with Hydefy The - Première Vision Paris
[Sponsored content]
At Hydefy, we are explorers at heart. Inspired by discovery and driven by curiosity, we reimagine materials for the modern world. Our story begins in the unlikeliest of places—Yellowstone National Park’s geothermal springs—where NASA-backed research led to the discovery of a remarkable microbe with extraordinary potential. From this groundbreaking find, we developed Fy™—fungi that forms the foundation of our innovative materials.
We combine Fy and sugarcane husk derivatives, leveraging standard industry equipment in an uncommon way to create high-performing, sustainable leather alternatives. Using our proprietary fermentation technology, we craft materials that challenge expectations. With durability, versatility, and premium aesthetics, our creations are designed to perform across industries—from accessories and footwear to automotive interiors and furniture.
Our process is as efficient as it is revolutionary. Hydefy utilizes a fraction of resources necessary for leather, requiring minimal water, land, and energy. With Hydefy, brands gain access to materials that blend innovation with practicality—delivering cost-effective solutions at scale while maintaining exceptional performance.
At the heart of Hydefy is a relentless pursuit of what’s possible. This is a new era for materials—defined by exploration, discovery, and pushing boundaries. What truly sets Hydefy apart is our unmatched commitment to performance. Our material meets and exceeds traditional leather’s specifications while maintaining a luxurious hand feel and impeccable aesthetics. It withstood rigorous testing, surviving thousands of bally flex cycles and holding up beautifully through multiple machine washes. With Hydefy, brands no longer have to choose between sustainability and superior functionality—they can have both.
Hydefy is already making its mark, debuting in Stella McCartney’s Spring/Summer 2025 collection. Now, as we prepare to showcase at Première Vision, we invite brands to join us in shaping the future of materials.
Ready to unlock your next breakthrough? Let’s create something extraordinary together.
Meet the team at the PV Paris show, Hall 6 booth 6L10
For more information:
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Contact: hello@hydefy.com