Lauretana x Denim Première Vision: A Renewed Collaboration for Milan The - Denim Première Vision
The partnership between Denim Première Vision and Lauretana is renewed for the upcoming edition of the show, taking place on 4 & 5 December 2024, at Superstudio Più, Via Tortona 27, in Milan. An alliance that celebrates not only excellence but also a shared vision for the future. Lauretana, renowned for its uniquely pure water, accompanies Denim Première Vision with a contribution rooted in quality and sustainability—central values for both.
The Essence of Lauretana
Known as “the lightest water in Europe”, Lauretana stands out for its purity and an extremely low mineral content of just 14 mg/L. Drawn from uncontaminated sources at the foot of the Biella Alps, it represents a perfect balance between nature and modernity. This harmony perfectly mirrors the essence of Denim Première Vision, which has always combined innovation with environmental respect.
A Show Marked by Renewal
The collaboration with Lauretana underscores the importance of creating welcoming and stimulating environments for show visitors. During the two days in Milan, global denim professionals will not only discover the latest innovations in the industry but also enjoy water that embodies wellness and freshness—essential elements for a fulfilling experience.
A Message of Responsibility
Both Denim Première Vision and Lauretana share a concrete commitment to sustainability. In a global context increasingly focused on responsible choices, this partnership demonstrates how collaborations can be drivers of change.
Let us prepare for a Milan edition that celebrates not only the creativity of denim but also the art of care—for people, resources, and the planet.
Register now and discover the energy that a partnership like the one between Lauretana and Denim Première Vision can bring to the world of denim.
Join us in Milan on 4 & 5 December 2024!