The new edition of PV SHENZHEN SS25 The - Première Vision Shenzhen
Première Vision, as the world’s leading creative fashion textile trade fair and source of creative trends, unites key decision makers from upstream and downstream of the fashion industry to embrace the new opportunities of sustainable fashion development, and takes environmental sustainability as the new positioning of the exhibition and the core criteria of the exhibits.
As a show at one of the important destination markets within PV’s global ecosystem, Première Vision Shenzhen focuses on creative and sustainable fashion, gathers leading domestic and international fashion resources, promotes the ecological change of China’s fashion industry development, and is a creative and sustainable material event that walks side by side with China’s fashion decision-makers. The next edition of the Première Vision Shenzhen will be back on April 10-12, and will be held at the Shenzhen World Exhibition and Convention Center (Bao’an).
Inspired by the trend of SS25
PV Shenzhen Trend Area: The PV SS25 trend will be used as an index and guide to interpret the innovative samples and classic series from PV Shenzhen exhibitors. Presenting an organic fusion of design and technology, and exploring the vivid collision between international trends and local applications.
PV Shenzhen Sustainable Focus Area: Presents three dimensions of organic, traceability and recycling in its material sourcing guidelines, and rigorously selects exhibitors who have fulfilled their social responsibility and environmental commitments to showcase their visionary sustainable collections.
PV Shenzhen Sustainable Fashion Talks: PV Shenzhen will collaborate with international fashion experts to discuss the challenges of Chinese brand development and the global fashion industry as a whole, as well as the latest innovations in textile technology, shifts in consumer market dynamics, policy interpretation, trends in digital advancements, and supply chain upgrades for the Chinese market.
Luxury craftsmanship casting China’s future fashion brand
As a new exhibition area opened by PV Shenzhen in 2023, the establishment of PV Shenzhen – Chinese Handicraft Area focuses on answering two questions:
1/ How traditional handicraft can be passed on in modern fashion commercial application?
2/ Why was China’s future luxury fashion brand born in the international fashion system?
Premiere Vision Shenzhen is committed to discovering and understanding Chinese intangible cultural heritage traditional handicrafts, building organic cooperation Bridges between workshops and brands and media, closely connecting market participants, and helping craft live inheritance.
This region showcases the brilliant Chinese intangible cultural heritage crafts on textiles, providing the best choice for brands to create fine, high-premium luxury series. It will specifically invite top-tier Chinese and Asian fashion brands with a research and development orientation to the event, helping Chinese fashion brands advance in quality to become truly luxurious brand series.
Shaping the future of fashion
An area entirely dedicated to innovation, eco-design and technological solutions that shape (or will shape) the future of fashion. It focuses on solutions that support the responsible transformation of the creative fashion industry, including content on Smart Material, Smart Technology, and certification services.