[PV Talk] – BlueTailoring: denim becomes sartorial. Where research, style, craftsmanship and technology meet The 18 April 2023 - Denim Première Vision

Berto, TheCube Archive, Stefano and Corinna Chiassai talk about the important relationship between industrial craftmanship, design, and archival research.

30 min Talk in English with :
– Stefano Chiassai, Creative Director / Blue Tailoring
– Corinna Chiassai, Curator / BlueTailoring
– Marius Hordijk / TheCube Archive
– Flavio Berto, Owner / Berto Industria Tessile

Bio here below

Listen to the podcast of the talk below:

In 1980 he created his own brand, STEFANO CHIASSAI, a total look line, distributed worldwide.
In 1985, together with his wife Alessandra, he founded the style consultancy office, SCS Studio Chiassai.
In 1987 he showed his brand STEFANO CHIASSAI on the runway, which saw him center-stage at Pitti Trend, Pitti Uomo, and during the Milan fashion weeks, where he earned recognition from industry peers and the specialized press.
Since 1994, after retiring the brand, the Studio’s work has focused on style consultancies and researching trends for numerous brands. Stefano’s research is grounded in the luxury sector with a strong urban imprint. Since the early 2000s he designs collections of menswear for international brands. Through his aesthetic, he seeks to reconcile the world of traditional workmanship with that of new technologies.
Since 2009 he starts designing Fendi uomo, collaborating and supporting Silvia Venturini Fendi.

Fashion Designer born in 1985, Corinna grew up among clothes, colors and drawings. She studied fashion in Milan and worked abroad and now in Italy for several brands from menswear to womenswear to accessories.
Since 2016 she came back to Italy and started collaborating with Studio Chiassai in the capacity of creative director together with Stefano supporting him in managing the collection of FENDI Uomo.
With Stefano, she also has co-authored the books CAOSORDINATO, RITMOEMOTIVO and BLUETAILORING, and currently curates TheCube Archive, a research archive and creative hub.

Hailing from The Netherlands, Marius Hordijk studied and graduated from the international University College Utrecht, focusing on Psychology. Life however had other plans, when he was on exchange to the University of Stellenbosch, South Africa and was discovered as a fashion model. The next fifteen years, he travelled extensively, while working for international fashion brands for fashion shows, photoshoots and TV commercials. After having lived in New York, Milan, Amsterdam amongst others, he has now settled down together with Corinna here in Tuscany.
With his passion for music, writing, photography and innovation, and his working experience on a different side of the fashion business, Marius brings his own unique perspective as General Director of TheCube Archive.

CEO of Berto Industria Tessile and Fourth generation of Berto Family.