Smart Creation, the podcast. Episode 60 The - Denim Première Vision - Première Vision New York - Première Vision Paris
Marwa Zamaray, Senior Advisor In The Apparel And Textile Industry
Marwa Zamaray is senior advisor in the apparel and textile industry. In this episode she is delving us into her professional journey and the burgeoning interest she has developed in sustainability within the fashion sector. She traces her awakening to the critical issues of worker exploitation and environmental degradation linked to the fashion industry, which propelled her into specializing in material traceability. Her central message underscores the vital role of championing ethical sourcing practices in fashion to avert potential financial setbacks and protect reputations.
“The glamour of the industry was not only overrated, but had also been clouding our judgement, making me feel implicated in the exploitation of manufacturers, contributing to environmental harm, and human rights violations.”
Marwa Zamaray, Senior Advisor In The Apparel And Textile Industry
Further into the conversation, Marwa delves into the complex landscape of regulations governing traceability, transparency, and sustainability in the fashion industries of both the United States and Europe. She stresses that embracing sustainable practices presents a dual challenge and opportunity for businesses, paving the way for enhanced competitiveness and the adoption of cutting-edge technologies.
Lastly, Marwa shares details about her recent involvement in a project that seeks to provide robust traceability solutions, designed to support brands in ethical sourcing and meeting the surging consumer demand for sustainability. Her advocacy extends to encouraging brands to adopt a comprehensive approach to sustainability, concentrating on refining their supply chains and transparently communicating their sustainability initiatives.
“The investment required for monitoring and reporting mechanisms is crucial, as sustainability claims need verification. While it might seem like just another obligation, it’s actually an opportunity for businesses to gain a competitive edge and conduct ethical business. Fortunately, innovative technologies are now available to support them. But yes, it’s time to walk the talk and invest where it matters.”
Marwa Zamaray, Senior Advisor In The Apparel And Textile Industry