Smart Creation, the Podcast. Episode 38 The - Première Vision Paris - Denim Première Vision - Première Vision New York
Smart Creation, the podcast, invites you to explore the potential of sustainable fashion
For this episode, we are pleased to welcome Munir Ahmed, Director & Owner of M&J Group and Genesis Fashion Ltd (Manufacturing group).
« Sustainability comes up with measurements. »
We’re meeting with Munir Ahmed, the director and owner of M&J Group and Genesis Fashion Ltd. It all started as a family business decades ago, now it has become one of the leading manufacturing group of Bangladesh. Mainly focused on denim and dyed products, the group has developed defined technologies through R&D to improve the quality of their garments.
However, you are probably asking yourself how this scale of company in this country known for its past tragic events can fit in a sustainable logic? That’s basically why Munir Ahmed came to discuss and share with us the reality of the business. From technology improvements, process measurements, the use of data, to social certifications, he can surely demonstrate what is in the making. He is one of those who’s convinced that less is better, and as a big player in the fashion industry, it means a lot for the current stakes we are facing.
Find all Smart Creation podcasts in the sustainability section of the magazine