Special report: A radical shift in consumer desires and behaviors The - Première Vision Paris
Consumer desires are undergoing profound changes – and fashion labels must address them if they are to remain desirable.
Serge Carreira, Head of Emerging Brands Initiative at the Fédération de la Haute Couture et de la Mode and lecturer at Sciences-Po Paris, perfectly sums up the major questions brought to light. The experiences of journalist Géraldine Dormoy and Marie Claire’s Editorial Director, Katell Pouliquen, round out our analysis – for a precise assessment of the situation, and valuable ways for fashion to reinvent itself.
1/3 : Discover the testimony of Serge Carreira, Serge Carreira, Head of Emerging Brands Initiative at the Fédération de la Haute Couture et de la Mode and lecturer at Sciences-Po Paris here
2/3 : Read the testimony of Géraldine Dormoy, journalist here
3/3 : Read the testimony of Katell Pouliquen, Editorial director of Marie-Claire here
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70 pages of analyses and 360° strategies to meet the new challenges of fashion.