SS 24 denim decoding: a touch of nostalgia runs through collections The - Spring-Summer 24 - Denim - Denim Première Vision
The Denim Première Vision show held in Milan this past November 23 and 24 provided an opportunity to check back in on the season’s main creative directions.
After analyzing both heightened fantasy and sustainability in the collections, here we examine the return of a certain kind of nostalgia.
A nostalgic manifested in clearly visible fibers proudly vaunting their imperfections. A nostalgia that also demonstrates a shift to unisex clothing, along with a certain idea of romanticism emphasizing supple fabrics and soft colors.
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Inspiring imperfection
It’s a season where imperfection is celebrated as a creative direction in and of itself. Visuals are exaggerated in a search for singularity.
Aesthetic blur
Optical effects and softly washed-out effects create subtle contrasts.
Romantic look
This season also marks the arrival of unisex products. Fabrics are becoming softer and more fluid thanks to the addition of lyocell to the usual blends. The result is a charming look with a certain romanticism. Textures are abstract, with motifs fluctuating between diffuse floral and vegetal elements. To ensure optimal comfort, summery cuts gently flare out at the bottom, with a focus on loose-fitting Bermudas and shorts.
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